101. Purpose of logo sign program.
105. Logo sign application procedure.
110. Review of logo sign permit applications.
115. Logo sign placement limitations.
The purpose of the logo sign program is to provide a gas station, restaurant, lodging facility, or campground with an opportunity to install within the highway right of way a logo that reflects the identity of the activity and directs the traveling public to the activity.
History: Eff. 5/18/97, Register 142
Authority: AS 19.05.010
AS 19.05.020
AS 19.05.040
AS 19.25.105
AS 19.25.200
(a) A person who operates a specific service activity may apply to the department for a logo sign permit by completing a logo sign permit application. The applicant shall submit the application to the department representative specified on the application along with a
(1) nonrefundable $100 application fee; and
(2) color image of the logo that the applicant wishes to include on the logo sign.
(b) The department will review the application submitted under (a) of this section. Not later than 30 days after the date the completed application was received by the department representative, the department will send a written review decision to the applicant.
(c) If the department approves a logo sign permit application under 17 AAC 60.110 for a logo to be placed on a highway described in 17 AAC 60.115(b), the written review decision will request from the applicant a nonrefundable logo sign permit fee of $400. However, if the applicant currently holds a logo sign permit for the logo and is seeking renewal of the permit, the nonrefundable logo sign permit fee is $300. Upon receipt of the permit fee, the department will issue the permit and send it to the applicant.
(d) If the department approves a logo sign permit application under 17 AAC 60.110 for a logo sign to be placed on a freeway or expressway listed in 17 AAC 60.115(a), the written review decision will request from the applicant a nonrefundable logo sign permit fee of $4,500. However, if the applicant currently holds a logo sign permit for the logo and is seeking renewal of the permit, the nonrefundable logo sign permit fee is $1,000. Upon receipt of the permit fee, the department will issue the permit and send it to the applicant.
History: Eff. 5/18/97, Register 142
Authority: AS 19.05.010
AS 19.05.020
AS 19.05.040
AS 19.25.105
AS 19.25.200
Editor's note: A logo sign permit application may be obtained by writing Commissioner, Department of Transportation and Public Facilities, 3132 Channel Drive, Juneau AK 99801.
The department will approve a logo sign permit application if
(1) the applicant's specific service activity complies with AS 19.25.105 and this chapter;
(2) the applicant maintains the necessary licenses for the specific services activity;
(3) the applicant's specific service activity is not located more than 25 miles from the highway for which a logo sign permit is requested, except the activity of an applicant who requests a gas or restaurant logo sign permit must not be located more than three miles from the highway for which the logo sign permit is requested;
(4) neither the applicant's specific service activity nor an advertising sign for the activity are visible to a motorist traveling the highway until the motorist is within 1250 feet of the driveway or intersecting road;
(5) the logo sign may be placed at the proposed location in a manner consistent with the standards set out in the documents described in 17 AAC 60.915(b);
(6) the proposed logo sign location has space for the logo under 17 AAC 60.115 and 17 AAC 60.120; and
(7) the proposed sign location has not been designated as a tourist information kiosk location under 17 AAC 60.405(a.
History: Eff. 5/18/97, Register 142
Authority: AS 19.05.010
AS 19.05.020
AS 19.05.040
AS 19.25.105
AS 19.25.200
(a) A logo sign may be placed along the following segments of freeway or expressway:
(1) Glenn Highway from Muldoon interchange to Parks Highway intersection;
(2) Richardson Highway from Mitchell Expressway to Eielson Air Force Base Gate;
(3) Mitchell Expressway from Richardson Highway interchange to Geist/Parks Highway interchange;
(4) Steese Expressway from Johansen Expressway to Haglebarger intersection;
(5) Egan Drive from Mendenhall Loop to Glacier Highway intersection at 2.5 mile Egan Drive.
(b) In addition to the segments of freeway or expressway listed in (a) of this section, a logo sign may be placed along a freeway or expressway within an organized borough if the
(1) borough has more than 2,500 permanent residents but no more than 10,000 permanent residents; and
(2) location is not within the urban portion of an organized borough.
(c) A logo sign may not be placed at a location where the majority of the traffic exits the highway at the driveway or intersecting road.
History: Eff. 5/18/97, Register 142
Authority: AS 19.05.010
AS 19.05.020
AS 19.05.040
AS 19.25.105
AS 19.25.200
(a) The department will install and maintain a logo panel needed along a freeway or expressway listed in 17 AAC 60.115(a). The department will install the panel as soon as weather conditions allow for successful installation.
(b) A logo sign permit holder who holds a logo sign permit for a logo to be located along a highway described in 17 AAC 60.115(b)shall arrange, at the holder's expense, for a sign contractor to manufacture, install, and maintain a logo panel for the logo if space on an existing logo panel is not available. If two or more holders share a logo panel, they shall share the expense of maintaining the logo panel.
(c) A logo sign location may accommodate up to four logo panels. Two logo panels at a location may not contain logos for the same type of specific service activity. Except as provided in (d) of this section, a logo panel may accommodate only one type of specific service activity logo. Except as provided in (e) of this section, a logo panel must be manufactured to accommodate four logos.
(d) A logo panel that is to accommodate four logos from one type of specific service activity may be modified to accommodate two logos from each of two different types of specific service activity if the department determines that during the next five years, the location is unlikely to generate more than two approvable logo sign permit requests for each of the two specific service types to be combined on the logo panel.
(e) A logo panel that is to be located along a highway described in 17 AAC 60.115(b) may be modified to accommodate just two logos from one type of specific service activity if the department determines that during the next five years, the location is unlikely to generate more than two approvable logo sign permit requests for the specific service type to be accommodated on the logo panel.
(f) A logo sign permit holder who holds a logo sign permit for a logo to be located along a highway described in 17 AAC 60.115(b) shall provide an exit ramp sign on the off-ramp as provided in the standards set out in the documents described in 17 AAC 60.915(b). The exit ramp sign is covered under the logo sign permit and does not require a separate fee.
History: Eff. 5/18/97, Register 142